The Petro-Canada Lubricants 'The Hot Topic' campaign is aimed at reaching out to existing and potential Gas & Pipeline clientele by providing free HTF testing sent right to the customers' doors. As part of the campaign launch--our team was tasked with creating an online resource where customers can learn about HTF products, interact with experts, and sign up for testing kits.

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Part of the challenges of designing the web and mobile UI for the HTF portal was to seamlessly integrate it within the larger Petro-Canada Lubricants website. Having only one page to present all campaign information and tools, we prioritized key information and ensured the call-to-action tool was highlighted. We also opted for a pop-up registration rather than embed the input fields within the main UI--which separates what is informational and what is actionable for the user.